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Portfolio

Brand Portfolio

IP-first, delivery-native food brands designed for modern kitchens and lifestyle moments.

Glazed chicken & smoked rice jars

Artizar

Glazed chicken and smoked rice served in a jar.

Menu (5)
  • The Classic ArtizarWarm bed of signature smoked yellow rice, topped with tender grilled chicken cubes glazed in a rich garlic herb sauce.
  • Spicy ArtizarA portion of warm smoked yellow rice, topped with chicken cubes coated in a zesty, smoky chili glaze.
  • Sweet & Sour ArtizarA bed of warm smoked yellow rice, topped with tender chicken cubes glazed in a tangy sweet mango passion fruit sauce.
  • Creamy ArtizarWarm yellow rice topped with a tender grilled chicken cubes in a savory mushroom cream sauce, finished with a sprinkle of fresh herbs.
  • Fusion ArtizarWarm bed of smoked yellow rice topped with tender chicken cubes coated in a rich peanut and coconut glaze. The dish is finished with a sprinkle of toasted peanuts and fresh cilantro.
Why this concept works
  • Premium Quality: smoky and glazed immediately create a perception of high quality.
  • Delivery perfection: the jar is the ultimate container. It keeps the rice warm, the chicken separate, and the glaze from making the rice soggy.
  • Visually Stunning: the layered look of the vibrant yellow rice and the glossy chicken is incredibly appealing and perfect for social media marketing.
  • Operational efficiency: the menu is simple and focused, which means faster preparation, consistent quality, and less food waste.
Gourmet meatballs

Balls

Standalone meatballs with sauce.

Menu (5)
  • The Classic BallMedium-size meat balls simmered in a rich classic marinara sauce, topped with a fresh basil and sprinkle of grated parmesan cheese.
  • The Cheesy BallMedium-size meatballs drenched in a rich creamy three cheese sauce, topped with crispy fried onions and chopped chives.
  • The Spicy BallMedium-size chicken balls tossed in a spicy sweet chili glaze, served with a side of cooling ranch dressing and sprinkle of sesame seeds.
  • The Mediterranean BallMedium-size meatballs seasoned with mint and oregano, served in a creamy garlic yogurt sauce and garnished fresh parsley.
  • The BBQ BallMedium-size meatballs smothered in a tangy and smoky BBQ sauce. They are topped with a slice of melted provolone cheese and sprinkle of chopped spring onion.
Why this concept works
  • The main event : the focus shifts entirely to the quality and flavor of the meatballs it self, we are selling a premium and gourmet item.
  • Health and lifestyle: this concept perfectly aligns with modern dietary trends, positioning us as a go to for a healthy and satisfying meal.
  • Simplified operations; our kitchen will be even more efficient.
  • Value Proposition: by making protein an add on, we can offer a base product at a competitive price, making it an accessible, everyday choice.
Chopped brioche sandwiches

Chop Chop

Chopped ingredient sandwiches in brioche.

Menu (5)
  • American ChopToasted Brioche sub filled with seasoned minced beef, chopped grilled onions, melted cheddar cheese, and tangy BBQ ranch sauce.
  • Mediterranean ChopSoft brioche sub packed with finely chopped grilled chicken breast, sun dried tomatoes, black olives, and fresh basil. It's finished with creamy feta and yogurt dressing.
  • Spicy Veggie ChopWarm brioche sub filled with grilled zucchini, bell peppers, and eggplant. The Mix is bound together with grilled halloumi cheese and a zesty, slightly spicy harissa aioli.
  • The Truffle ChopA Toasted brioche sub with mix of chopped grilled beef and savory mushrooms, the filling is topped with generous layer of chopped melted provolone cheese and a rich truffle sauce.
  • The Crispy ChopA brioche sub with chopped crispy fried chicken, shredded lettuce, and pickles, drizzled with a sweet and smoky chili mayo for a perfect balance of flavors and textures.
Why this concept works
  • Its delivery-friendly: Chopped ingredients stay in place, ensuring every bite is the same and making it easy to eat on the go without the filling spilling out.
  • It feels premium: the brioche bread instantly elevates the sandwich beyond standard of fast food.
  • The name is catchy: Chop chop is a strong, simple name that sticks in people minds.
Crispy potato bowls

Crispiano

Super thin, crispy potato slices.

Menu (5)
  • Cheesy CrispianoA rich bed of creamy cheddar cheese sauce, topped with a generous mound of thin, crispy potato slices. It's finished with classic zigzag of smoky BBQ sauce and sprinkle of chopped chives.
  • Fiery CrispianoA bed of spicy chili aioli sauce, topped with heaping portion of crispy potato slices. It's loaded with fresh jalapeno and a zigzag of hot sauce.
  • Loaded CrispianoA rich bed of creamy mushroom gravy, topped with a large portion of crispy potato slices and savory layer of grilled chicken slices finished with a zigzag of peppercorn sauce.
  • Italian CrispianoA bed of rich tomato basil marinara sauce topped with a crispy potato slices. It's finished with a sprinkle of melted mozzarella cheese, fresh basil and Zigzag of creamy pesto.
  • Crispiano Street CornA bed of creamy chipotle sauce, topped with crispy potato slices, grilled corn, and cotija cheese. Finished with a zigzag of lime aioli and sprinkle of chili powder.
Why this concept works
  • Unforgettable texture: focusing on ultra thin crispy potato slices.
  • Highly Instagrammable : the visual of a huge pile of crispy potatoes covered in zigzag sauces is a marketing dream.
  • Comfort food reimagined: we are taking a classic, beloved comfort food and presenting it in a totally new and exciting way.
  • Operational Efficiency: the menu is simple and focused.
Dip Lab
Artisanal dips in jars

Dip Lab

High-end, artisanal dips, sold in elegant, branded, reusable jars.

Menu (5)
  • The Levant Lab2 layered blend of creamy, homemade garlic labneh topped with a savory, spiced mohammara ( roasted red pepper and walnut dip). Garnished with a drizzle of premium olive oil and pine nuts.served with signature dippers: toasted pita chips and cucumber sticks.
  • Smoked Cheddar LabRich and warm dip featuring a blend of smoked cheddar, cream cheese and jalapenos, baked in a jar until bubbly, served warm with crispy potato wedges and soft pretzel bites.
  • Zesty Guac LabFreshly mashed avocado base, mixed with lime, cilantro, roasted corn and a touch of chili, served with multigrain tortilla chips and sliced bell peppers.
  • The Spicy Sriracha LabCreamy blend of roasted cashews, coconut milk, and spices, infused with a bold sriracha ginger flavor. It's a fiery, complex and unique asian fusion dip. Served with lightly salted taro chips and carrot sticks.
  • The Dessert LabRich and velvety cream cheese and mascarpone dip flavored with dark chocolate and sea salt caramel. A perfect shareable dessert served with cinnamon sugar pita chips and fresh strawberry slices.
Why this concept works
  • High margin and low cost.
  • Scalable production.
  • Delivery friendly.
  • Versatile market, caters to social gatherings B2c and is perfect add on for hotel partners b2b.
  • Unique niche.
Frozen cheesecake on a stick

Drizzle Cheesecakes

Frozen cheesecake on a stick

Menu (4)
  • Biscoff DelightA frozen cheesecake slice on a stick, dipped in milk chocolate, coated with crushed Biscoff, and finished with a drizzle of caramel sauce.
  • Strawberry CrunchA frozen cheesecake slice on a stick, fully dipped in ruby chocolate (or white chocolate colored pink), coated with crunchy strawberry bits, and finished with elegant drizzles of white chocolate.
  • Hazelnut DeluxeA frozen cheesecake slice on a stick, dipped in milk chocolate, topped with roasted hazelnuts, and finished with a drizzle of Nutella.
  • Oreo WonderA frozen cheesecake slice on a stick, dipped in white chocolate, coated with Oreo crumbs, and finished with dark chocolate drizzle.
Why this concept works
  • Unique product in Saudi market (Frozen Cheesecake on Stick)
  • Visually appealing and highly Instagrammable → perfect for social media marketing.
  • Grab & Go format: easy to eat, serve, and deliver.
  • Flexible customization with dips, toppings, and drizzles.
  • Scalable: easy to introduce new seasonal flavors.
Layered fatteh bowls

Fattat

Layered vegetable bowls with sauce and fried bread.

Menu (5)
  • Classic Eggplant FattatBase of tender, fried eggplant cubes topped with a rich creamy tahini yogurt sauce, and finished with a sprinkle of sumac and toasted pine nuts, pomegranate sauce and crispy fried bread served on the side.
  • Hearty Zucchini FattatLayer of perfectly seasoned sauteed zucchini and chickpeas topped with generous portion of garlic infused tahini sauce. Garnished with fresh parsely and crunchy fried bread.
  • Okra & Pomegranate FattatBase of slow cooked okra and minced beef, topped with a smooth tahini sauce. Finished with fresh pomegranate seeds for a sweet and tangy burst and served with crispy bread.
  • Vine Leaves FattatBase of unshaped stuffed vine leaves, layered with a creamy yogurt- tahini sauce and drizzled with a rich olive oil and lemon dressing. Topped with fried bread for delightful crunch.
  • Spicy Falafel FattatA base of warm chickpeas and diced tomatoes, topped with crispy golden falafel. It's drenched in a spicy tahini sauce and garnished with sliced pickles and fresh mint, crispy fried bread served on the side.
Why this concept works
  • Authentic but with a twist.
  • Highly Instagrammable: the beautiful layering of colors and textures is a marketer dream.
  • Delivery-friendly: the high edge bowl and separated crackers are fantastic solution to a common delivery problem.
  • Healthy and satisfying: it’s a rich, flavorful dish that is packed with vegetables, appealing to wide range of customers.
Flatbread sandwiches

Flat & Fresh

A specialist in flatbread sandwiches with a focus on fresh ingredients and modern flavors.

Menu (5)
  • Chicken FlatbreadThin, freshly baked flatbread filled with tender grilled chicken breast, crisp lettuce, sun-dried tomatoes, kalamata olives. Finished with zesty garlic herb yogurt to keep all ingredient moist and vibrant.
  • Grilled Halloumi & Pesto FlatbreadA warm, toasted flatbread filled with slices of grilled halloumi cheese, roasted red bell peppers, fresh baby rocca, finished with rich basil pesto and touch of balsamic glaze for a gourmet feel.
  • Classic Cheese & Herbs FlatbreadGolden, grilled flatbread generously filled with a blend of melted mozzarella and sharp cheddar cheese, its finished with fresh basil, oregano and drizzle of extra virgin olive oil for a simple and timeless flavor.
  • Levantine Chicken FlatbreadA soft, freshly baked flatbread with grilled chicken marinated in a blend of thyme and olive oil. It's layered with grilled bell peppers and red onions and finished with creamy tahini garlic sauce that perfectly balances the savory flavors.
  • Smoky Brisket FlatbreadA tender flatbread filled with slow cooked, shredded beef brisket and sweet caramelized onions. It is drizzled with a rich and smoky BBQ sauce and topped with a slice of melted provolone cheese for perfectly balanced, savory taste
Why this concept works
  • Clear and specific Niche; name instantly tells customers what is the concept for.
  • Built in a health appeal
  • Operation efficiency.
  • Delivery ready product.
  • A simple and relatable idea.
Shakeable salad bowls

Greenish

A shakeable salad bowl.

Menu (5)
  • The ClassicBase of crisp romaine lettuce and fresh spinach, topped with diced cucumbers, cherry tomatoes, red onion and crumble feta cheese. Dressing alight tangy lemon oregano vinaigrette.
  • The Hearty ShakeA bed of mixed greens with quinoa, roasted sweet potatoes, black beans, and crunchy corn, its finished with sliced avocado. Sauce: smoky chipotle lime dressing.
  • Asian ShakeA vibrant mix of shredded cabbage, carrots, bell peppers and fresh cilantro, topped with crunchy edamame and toasted sesame seeds.Dressing: sweet and savory ginger sesame vinaigrette.
  • The FruityA bed of fresh arugula, topped with strawberries, blueberries candied pecans, and soft goat cheese. Dressing: light and sweet balsamic glaze.
  • The Spicy ShakeA mix of fresh kale and romaine lettuce, topped with chickpeas, chopped red onions, pickled jalapeno, and a spicy mix of toasted nuts.dressing: creamy, spicy ranch dressing
Why this concept works
  • Engaging and interactive: we are turning the meal into a mini experience.
  • Perfect for the target audience: the concept perfectly aligns with the life style of employees, healthy individuals.
  • Delivery-friendly: the sealed container prevents spills and keeps the dressing separate until the last minute, so nothing gets soggy.
  • Value Proposition: by making protein an add on, we can offer a base product at a competitive price, making it an accessible, everyday choice.
Meat kebab wraps

Laffat Laham

Meat kebab wraps.

Menu (5)
  • Classic LaffatSimple wrap of grilled meat kabab, served with fresh tomatoes, onion, parsley and generous layer of creamy Tahini Sauce.
  • Fiery LaffatWrap with spicy meat kabab blend, served with fresh chopped tomatoes, sliced red peppers and a fiery pepper paste.
  • Cheesy LaffatA classic meat kabab wrap filled with a mix of sauteed onions and mushrooms, and a generous pour of melted cheddar cheese, finished with a touch of creamy mayo.
  • Zesty LaffatA wrap with grilled meat kabab marinated in a zesty lemon herb blend, served with fresh cucumbers, arugula and a light, tangy tahini yogurt dressing.
  • Loaded LaffatGrilled meat kabab wrap, served with a layer of crispy, seasoned french fries inside the sandwich, topped with coleslaw and drizzle of creamy garlic sauce.
Why this concept works
  • Highly efficient: the limited menu streamlines our operations, making it fast and easy to prepare.
  • Quality Focus: specializing allows us to perfect our recipe, from the meat seasoning to the sauces.
  • Strong brand identity: the name laffat laham creates a confident and memorable brand that customers will easily recall.
Lettuce wraps

Letus Wrap

Wraps using lettuce instead of bread.

Menu (5)
  • Grilled Chicken WrapCrisp iceberg lettuce leaves filled with seasoned grilled chicken breast, chopped bell peppers, cucumbers, and fresh herbs. Served with a creamy lemon garlic dressing.
  • Asian Beef WrapLarge butter lettuce leaves filled with thinly sliced, pan seared beef, shredded carrots, chopped spring onion, roasted peanuts. Drizzled with rich and tangy sesame ginger sauce.
  • The Veggie Power WrapFresh Romaine lettuce leaves holding a vibrant mix of roasted sweet potatoes, chopped avocado, grilled bell peppers, caramelized onion and mushrooms and olives, with a zesty cilantro lime vinaigrette
  • Spicy Shrimp WrapCrisp red leaf lettuce leaves with perfectly cooked shrimp, chopped tomatoes, and refreshing mix of chopped onions and Jalapenos. It's tied together with smoky and spicy chipotle mayo dressing.
  • The Crispy Chicken WrapIceberg lettuce leaves filled with chopped crispy fried chicken, shredded cheddar cheese, and pickles. Served with a classic honey mustard sauce or smoky BBQ ranch.
Why this concept works
  • Unique and healthy niche: that’s not another sandwich or wrap shop, we are offering a specific, healthy and trendy alternative that stands out.
  • Highly Instagrammable: the vibrant of colors of the fillings against the fresh green lettuce are visually appealing and perfect for social media marketing.
  • Delivery-friendly: lettuce wraps travel beautifully, once packed the filling and sauces separately, will stay fresh and never soggy.
Main dish bowls

Mindish

A customizable main dish bowl with separate components.

Menu (5)
  • Mediterranean MindishBase: fluffy yellow rice with a hint of turmeric, protein: tender cubes of grilled chicken breast seasoned with lemon and herbs, vegetables:Sauteed bell pepper and zucchini. Salad: fresh mix of chopped tomato, cucumbers, and red onion. Sauce: Creamy garlic yogurt dressing.
  • Hearty MindishBase; a bed of rich, buttery mashed potatoes. Protein: slow cooked shredded beef brisket. Vegetables: roasted broccoli and caramelized onion. Salad: simple salad of fresh rocket leaves. Sauce: smoky mushroom and cream sauce.
  • Asian Fusion MindishBase: rich bed of white rice. Protein: Glazed Chicken cubes in sweet teriyaki sauce. Vegetables: Steamed edamame and stir fried Carrots. Salad: A crisp mix of shredded cabbage and cilantro.
  • Spicy MindishBase: mexican style rice, protein chicken tossed in chipotle glaze. Vegetable:Grilled corn and black beans. Salad refreshing diced tomatoes, onions, cilantro and jalapeno. Sauce: zesty and spicy chili mayo dressing.
  • The Veggie MindishBase: of yellow rice. Protein: roasted Chickpeas. Vegetables: grilled bell pepper and sauteed spinach. Salad: mix of fresh cucumbers, cherry tomatoes and mint. Sauce: creamy lemon tahini sauce
Why this concept works
  • Authentic and relatable.
  • Broad potential : main dish is a huge category, that’s give us athe flexibility to explore countless cuisines and dish styles.
  • Memorable: the name is short, easy to pronounce, and hard to forget.
Mochi desserts

Mochi Club

Mochi desserts

Menu (5)
  • Choco Bliss MochiSoft mochi dusted with fine cocoa powder, paired with silky chocolate sauce and crunchy chocolate flakes.
  • Strawberry Dream MochiClassic white mochi rolled in strawberry crisp, served with strawberry sauce for double flavor
  • Mango Splash MochiClassic white mochi rolled in mango powder, served with rich mango sauce and toasted coconut.
  • Caramel Crush MochiSalted caramel mochi served with creamy caramel sauce.
  • Vitality MochiPlant-based milk mochi, served with natural honey or peanut butter sauce and roasted nuts.
Why this concept works
  • Customizable & interactive – Each customer can choose the mochi type (classic or flavored), sauce, and toppings like crunchy add-ons, creating a personalized and engaging experience.
  • Healthy options available – Healthy choices like Vitality Mochi and plant-based flavors cater to health-conscious customers.
  • Fresh, unique, and trendy – Mochi is a new, unique product inspired by Japanese cuisine, highly popular and visually appealing.
  • Operational efficiency & simplicity – Despite multiple options, the system is organized and simple, making preparation easy and efficient.
Saudi sharing pots

Qedr Awwal

Shareable, traditional Saudi group meals served in a single pot.

Menu (5)
  • Qedr AlbaytLarge and Authentic dish of fragrant chicken, slow cooked or grilled to perfection with a blend of traditional saudi spices. Served with your choice of red rice or yellow rice.Side orders, this meal comes with a side traditional Daqous and fresh yogurt salad.
  • Qedr AldhaifTender piece of lamb meat, slow roasted to fall off the bone texture, served on a generous bed of warm, seasoned rice. Side orders: this meal accompanied by a rich, savory lamb broth, fresh arugula salad, and a side of chilli sauce.
  • Qedr AlkhairThis is a delicious and flavorful Okra Stew, slow cooked in a tangy tomato sauce with tender pieces of meat, served with a large bowl of white rice and topped with cilantro. Side orders comes with a side platter of fresh vegetables.
  • Qedr Al EidA Fragrant and colorful dish of chicken biryani with layers of aromatic basmati rice, tender chicken, and mix of a traditional biryani spices, topped with fried onion and fresh herbs. Sides: Served with refreshing Yogurt salad and spicy tomato sauce.
  • Qedr AldfaLarge, heartwarming dish of mixed vegetables cooked with tender pieces of lamb meats in a rich tomato sauce, served with traditional saudi bread (qursan) and rice as a side. Side : fresh lemon slices and platter of green fresh vegetables.
Why this concept works
  • Cultural connection: the brand taps into deep rooted values of sharing and welcoming making it more than just a food business, it’s a cultural experience.
  • Operational efficiency: preparing large, shareable dishes in batches is more streamlined and cost effective than making many small, individual meals.
  • High value orders: focusing on group meals significantly increases the average order values.
  • Built in story: the name and concept are perfect for marketing. We can tell a story about tradition, generosity, and sharing with every order.
Shish tawouk sandwiches

Sheesh

Shish Tawouk sandwiches.

Menu (5)
  • Classic SheeshPerfectly grilled chicken cubes marinated in classic lemon garlic sauce, served with crisp lettuce, sliced pickles, and generous layer of creamy garlic sauce.
  • Fiery SheeshJuicy, grilled chicken cubes marinated in a spicy blend of chili and paprika, served with fresh chopped tomatoes, onions, and a fiery red pepper paste.
  • Cheesy SheeshTender, grilled chicken cubes served with sauteed mushrooms, grilled onions, and generous pour of melted provolone cheese, finished with a touch of creamy mayo.
  • Zesty SheeshGrilled chicken cubes, marinated in a zesty lemon herb blend, served with fresh cucumbers, arugula and a light tangy yogurt tahini dressing.
  • Crispy SheeshGrilled chicken cubes served with layer of crispy, seasoned french fries inside the sandwich, topped with coleslaw and a drizzle of creamy garlic sauce.
Why this concept works
  • Highly efficient: the limited menu streamlines our operations, making it fast and easy to prepare.
  • Quality Focus: specializing allows us to perfect our recipe, from the chicken marination to the sauces.
  • Strong brand identity: the name sheesh creates a confident and memorable brand that customers will easily recall.
Tiramisu Rolls
Tiramisu crepe rolls

Tiramisu Rolls

Gourmet indulgence, perfected for delivery

Menu (5)
  • The Classic Espresso RollDelicate Crepe generously filled with classic, light Mascarpone cream, layered with lady fingers soaked in a rich, dark espresso blend. Dusted heavily with high quality cocoa powder.
  • The Pistachio DelightSame classic coffee soaked ladyfingers, but the mascarpone cream is blended with ground sicilian pistachios. The roll is topped with crushed pistachios and a light white chocolate drizzle.
  • Dark Cocoa RollA chocolate infused crepe wraps a richer, darker mascarpone filling made with intense cocoa and a hint of Spicy taste, finished with a dark chocolate shavings and a deep cocoa dust.
  • Citrus Zest RollA twist on the classic. The ladyfingers are soaked in a blend of espresso and fresh orange zest/ juice, giving the roll bright, tangy lift that cuts through the creaminess. Topped with candied orange peel.
  • The Cardamom RollA unique flavor profile for the region, the ladyfingers are soaked in a cardamom infused coffee blend, the roll is sprinkled with light touch of saffron dust for color and elegance.
Why this concept works
  • Portability: the roll format is ideal for cloud kitchen, easy package and hold its shape.
  • Indulgence: this is pure, accessible luxury.
  • Unique niche, we not selling only tiramisu, but tiramisu experience.

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